Director Database Marketing- MGM Springfield

Job description

Springfield, Massachusetts The SHOW comes alive at MGM Resorts International Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests. THE JOB: The Director Direct Marketing Operations executes all Direct Marketing campaigns and messaging tests. Acts as a liaison to support functions and works to optimize the execution of direct marketing campaigns. The Director Direct Marketing Operations will maintain a strong and productive relationship with partner, corporate, property, and vendor contacts. All duties are to be performed in accordance with departmental and MGM Resorts International policies, practices, and procedures. THE DAY-TO-DAY: - Executes Direct Marketing strategy across properties covering gaming and non‐gaming campaigns. - Oversees final deployment to customers and conducts final error check. - Establishes and fosters best practices that optimize database segmentation and campaign process. - Trains managers/...