Data Scientist - Platform Infrastructure

Job description

About the Team The Global Brand Data Science team, part of Global Brand Insights & Analytics, is a critical business partner to Global Brand & Communications. We bridge technical rigor with business strategy, delivering data science solutions that drive marketing efficiency and impact. Our team is responsible for marketing revenue modeling, campaign measurement, and deep-dive analyses to uncover market opportunities. We focus on building, expanding, and automating data science capabilities, influencing top-line budget allocation and shaping strategy. The team covers 3 key focus areas: In-app strategy & measurement, infrastructure development, and ROI Modeling. Within in-app strategy & measurement, we lead the development of measurement and prioritization frameworks, in-app campaign strategy and reporting, user cohort design (including the application of machine learning models), BLS/CLS analysis, and deep-dive insights. In our infrastructure workstreams, we build connections between internal data tools, and ingest and transform datasets to unlock new measurement and research capabilities, operationalize key processes, and democratize access to data & insights. Responsibilities: 1....