Principal, Marketing Operations

Job description

General information Country: United States: State: Georgia: City: Atlanta: Job ID: 48436 Department: Marketing: Experience Level: MID_SENIOR_LEVEL: Employment Status: FULL_TIME: Workplace Type: Hybrid: Description & Requirements: You will oversee and optimize the marketing performance function. You will move the organization from traditional tracking to orchestration and incremental impact, building clear economic models that account for Customer Lifetime Value and Customer Acquisition Cost by marketing motion. This role requires a Commercial Architect who can bridge the gap between creative strategy and data science, overseeing four critical pillars: Budget Defensibility, Waterfall Optimization, Channel Excellence, and Account-Based Performance. A Day in the Life Typically Includes: - Develop and execute the overall Marketing performance framework, including measurement strategy, definitions of metrics, and ORK/KPIs - Translate business goals into marketing targets, quarterly OKRs, and performance scorecards - Establish and develop a team of analysts to create a strong analytical foundation that will produce all marketing reporting, analysis, and insights - Utilize predictive anal...