Influencer Marketing Manager
Somerce · London, England, GB
About Somerce Somerce is a TikTok Shop specialist agency focused on driving GMV for brands. We work with some of the fastest-growing beauty, fashion, lifesty...
Job description
About Somerce Somerce is a TikTok Shop specialist agency focused on driving GMV for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing everything from live commerce and affiliates to paid media and trading strategy. You’ll act as the strategic lead for your clients while staying close to the numbers day-to-day. Our clients include: P.Louise, Unilever, Free Soul & L'Oreal What you will do: Client & Strategy Ownership: - Own a portfolio of e-commerce brands on TikTok Shop - Act as the main point of contact while leading strategy, performance and delivery - Build clear, commercially grounded TikTok Shop growth plans - Translate business goals into weekly and monthly trading actions E-commerce Trading & Merchandising: - Own trading calendars aligned to promotions, launches and key retail moments Lead product merchandising strategy across: - Product selection - Bundling - Pricing - Promotions and incentives - Continuously optimise AOV, conversion rate and GMV - Identify underperforming SKUs and opportunities to scale winners Influencer / Affiliate Strategy: - Own the influencer and affiliate strategy for your client...