Head of Professional Marketing

Job description

This is how you WOW: - Own and lead the total marketing strategy for Kärcher UK and Ireland’s Professional B2B business to deliver on sales and value stream objectives. - Establish Kärcher as the 1st choice ‘complete solution’ partner by leveraging physical, digital, and service solutions across all customer touchpoints. - Drive accelerated growth in share, revenue, and margin by aligning marketing activity with Product Management and Sales priorities. - Lead and develop the Professional Marketing Communications and CRM teams to execute annual plans on time and within budget. - Strategically manage B2B lead generation, journey mapping, and channel structures for both Direct and Indirect (Dealer) customers. - Optimise performance by utilizing data-rational analysis, competitor intelligence, and full Post Campaign Analyses (PCAs) to guide commercial thinking. It would be WOW if you would bring this in: - Education: Graduate equivalent in a relevant degree (Essential). - Knowledge: Expertise in B2B Marketing Comms, Strategy, and CRM/Lead Generation (Essential). - Experience: Proven track record in managing marketing teams, liaising with B2B sales management, and P&L/performance manage...