Brand Manager Hematology

Job description

Company Description About AbbVie: AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube. Job Description: The Brand Manager is responsible for enriching the patient experience as a core member of the Brand Team by leading the understanding of insights across the team and developing the Patient Journey to focus on delivering patient-centric strategies. Additionally, heading the brand planning process and responsible for analyzing the market landscape, collecting customers’ and patients’ insights, serving as the foundation for the Brand Strategy. Collaborating with the team leader to lead the evolution of segmented conversations to deliver the brand’s messages, marketing campaigns, advertising, marketing materials, and various other mark...