VP, Growth Analytics

Job description

Position Overview The Vice President, Growth Analytics will manage the analytics relationship with the client. A successful candidate has an entrepreneurial spirit, can engage clients in economic insights, and can drive strategic thinking into client marketing solutions. We drive a new system of working that puts data, analytics, and technology at the core of every media planning decision. You will be engaged throughout all studies in overseeing data collection, determining analytical approach, results interpretation, and generating data-driven insights and optimization opportunities to solve business problems and challenges. This position is critical in hands-on delivery of studies and provision of actionable insights and recommendations to drive high client satisfaction. Will act as a key interface for clients and will work closely with Account Management and Mediabrands data & technology teams to ensure projects are aligned to client business goals and strategy. Responsibilities: - Data Extraction, Transformation & Loading - Data Quality & Hygiene - Holistic business performance reporting & dashboarding - Bridging the planning target to Audiences that we can buy/reach with media...