Digital Marketing Specialist

Job description

Digital Marketing Specialist Job Summary: We are seeking a strategic and creative Digital Marketing Specialist to drive brand growth across our digital ecosystem. This role leads social media strategy, content development, and influencer partnerships—leveraging strong copywriting skills, storytelling, audience insights, and performance analytics to increase engagement and strengthen brand presence. This position will be remote with periodic on-site requirements for photo, video, and content production. Key Responsibilities: - Develop and execute monthly content calendars aligned with brand campaigns, product launches, and marketing priorities. - Lead content strategy and creation across organic and paid social platforms (Instagram, TikTok, Facebook, YouTube). - Write compelling, on-brand copy for social media, websites, digital campaigns, and influencer briefs that drives engagement and action. - Grow and engage digital communities through proactive community management and platform-specific engagement strategies. - Plan, negotiate, and manage influencer partnerships, including briefing, messaging alignment, and performance tracking. - Collaborate cross-functionally with brand, sal...