Digital Marketing Specialist

Job description

With over 30 years of experience in the acquisition, development, rehabilitation, and management of apartment communities across the Western United States, we are a trusted partner in the property management industry. At MG Properties, we focus on enriching lives – physically in our community buildings, philanthropically through giving back to our local communities, and through development and growth of our employees. The Digital Marketing Specialist duties include producing and publishing content, optimizing our digital ad strategy, adding to our tech stack, among other tasks. This role should be comfortable navigating the Google tech suite, improving campaign performance, as well as using analytics in the formulation of a digital strategy. Familiarity with Generative Engine Optimization (GEO) to support visibility in AI-driven search platforms is preferred. This position is an in office role based in San Diego, CA. Essential Responsibilities: - Campaign Strategy & Vendor Management: Design, launch, and manage Google Ads campaigns across multiple networks and vendors (Search, Display, YouTube, and Google Shopping) to drive business results. Be comfortable launching campaigns both...