Digital Consultant

Job description

At dentsu we are looking for a Digital Consultant to be employed in our Milan office.The purpose of the role is to support clients reach their business goals by managing their digital performance strategy and execution. Job Description: Key Responsibilities Lead the planning and execution of paid search (e.g., Google Ads, Bing), paid social (e.g., Meta, TikTok, LinkedIn), and display performance campaigns (e.g., networks, affiliation, DEM, retargeting), ensuring effective time and project management throughout all phases. Strong analytical skills to supervise programmatic strategies and generate actionable insights for performance reporting. Oversee end-to-end campaign processes: brief analysis, strategy definition, media budget allocation, vendor negotiation, media planning, booking, creative delivery, account setup, keyword and copy creation, daily optimization, and reporting—while maintaining a collaborative and team-oriented approach. Maintain a strong focus on client KPIs, proactively identifying opportunities to meet and exceed targets, even under pressure and tight deadlines. Act as one of digital focal points for clients on all digital marketing activities and trends, demon...