Head of Social Media

Job description

Location: Hertford Department: Marketing Reports To: Marketing Director Direct reports: Social Media Manager, Social Media Executive, Social Media Assistant Role Overview: We are looking for a visionary, commercially minded Head of Social Media to define and lead our next chapter of growth. This is a leadership role for someone who understands that social is not a distribution channel - it’s culture, commerce and community in motion. Sitting at the intersection of fashion and interiors, Sofa Club has the opportunity to lead visually, creatively, and culturally. Your role will be to sharpen and elevate our social approach - embedding true platform-first thinking, pushing creative boundaries, and building a high-performing team that delivers measurable impact. You will own the overarching social strategy, set the creative standard, and ensure every platform has a distinct purpose, voice, and growth plan. This is a role for someone who sees what’s coming next, not what worked yesterday. Key Responsibilities: Strategic Leadership: Define and lead a platform-first social strategy aligned with brand and commercial objectives Establish clear positioning for each channel (Instagram, TikTok...