Senior Director, Head of Kids' Engagement

Job description

Job Description Can you drive the strategy of kids’ fan engagement for the LEGO Group? Drive forward our strategy to build a connected, inspirational, creative and safe fan ecosystem for children, build their love of LEGO bricks and the LEGO brand and inspire and develop the builders of tomorrow! We are looking for a seasoned superstar marketeer to unlock the next phase of our kids’ engagement strategy which must be of world-class quality, innovative and deliver experience across our digital and non-digital touchpoints. You will work in collaboration with many other teams to ensure connectivity with the LEGO Group’s gaming, marketing and membership initiatives, our responsible engagement with children and (physical) product development and innovation. You will provide thought leadership, set the strategy and guide a team to deliver rewarding, useful, inspirational and responsible fan products, projects, programmes and experiences for kids all over the world. This senior role will be integral in helping us to engage with millions of children globally, helping to inspire and develop the builders of tomorrow. This position is charged with finding innovative ways to welcome, engage and...