B2B Marketing Specialist

Job description

About the Role Are you ready to make a tangible impact at one of Denmark’s leading fintechs? ViaBill is transforming the payment landscape with our innovative BNPL, financing, and credit card solutions. We are looking for a proactive and creative B2B Marketing Specialist to spearhead the expansion of our B2B footprint in Denmark. In this role, you will take full ownership of our B2B marketing initiatives, bridging the gap between sales, merchant success, and marketing to drive growth, enable sales, and build lasting partnerships with our merchants. What You Will Do: Strategic Merchant Programs: Co-create and execute on our merchant program marketing offerings, tailoring strategies to engage different tiers of customers and partners. Co-Marketing Campaigns: Drive the planning and end-to-end execution of joint marketing activities with merchants, spanning paid ads, organic social, newsletters, giveaways, and dedicated landing pages. Outbound Lead Generation: Fuel our B2B pipeline by organizing exclusive micro-events for key merchants (in collaboration with the Merchant Success team) and planning strategic trade fair participation. Sales Enablement & Onboarding: Supercharge inbound sa...