CRM Marketing Automation

Job description

Join Us At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact. The Decision Strategy Lead participates in the design and development of Always On Marketing (AoM) decision management solutions and decision frameworks. They liaise with Commercial Managers to translate commercial requirements into decisioning solutions. They are responsible for applying the design principles of decision strategies into the solutions, understanding next-best-action and how this improves the customer experience. They create predictive models, generating analytics around customer behaviour, allowing them to prioritise propositions accordingly. What you’ll do: - Designs, optimises and matures the Decisioning Framework, including design principles, across multiple product, segment and channel touchpoints, in t...