Principal Product Manager, Membership

Job description

Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The Role: SoFi is looking for a Principal Product Manager to lead Membership/Rewards and loyalty initiatives, including SoFi Plus. In this high-impact role, you will be responsible for defining the "why" and "how" of our premium membership programs and ensuring that SoFi Plus becomes a primary driver of value for SoFi Members. You will own the strategy for how we package, communicate, and deliver incremental value across the SoFi ecosystem. This is not just about managing a feature; it is about crafting a world-class membe...