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Senior Strategist, Qualitative Research & Creative Strategy - NIQ Americas

NielsenIQ · US

Company Description US Based Role - candidates must be in the US at time of application Job Description We’re building a world class, global, qualitative res...

Job description

Company Description US Based Role - candidates must be in the US at time of application Job Description: We’re building a world class, global, qualitative research and creative strategy team within NIQ. NIQ has access to the world’s greatest clients in FMCG, Tech and Consumer Durables, and we’re backed by the innovation quant expertise of BASES and the strategic quant capabilities of GFK. We have more than 100 qualitative researchers across Asia, but so far, a significant gap in the USA. This is a fabulous opportunity to be part of that team and help build an exciting new consultancy business within the NIQ ecosystem. Responsibilities: Build strong relationships with our sales teams and clients, identifying opportunities to build high-impact brand strategy and innovation projects, incorporating leading-edge qualitative approaches alongside our colleagues' quantitative tools. Get out to our clients and help build relationships, building the relationships that will drive growth for qualitative research and creative strategy at NIQ. Design, moderate and oversee the delivery of high-impact projects that build great relationships with our clients. This will include hands on running of q...