Marketing Automation Specialist

Job description

Overview Leverage your marketing automation skills to deliver exceptional experiences for Esri customers and drive business growth. Our dynamic Digital Experience team is dedicated to providing innovative solutions and outstanding service to our clients. As we continue to expand our market presence, we are seeking a talented Marketing Automation Specialist to join our growing team. You will play a meaningful role in optimizing our marketing efforts by leveraging cutting-edge automation tools and strategies. This role is tactically focused on the execution and constant optimization of forms, automation rules, and other marketing automation tasks. The role will also serve as an internal resource to marketing teams, supporting automation and form execution. Your experience in marketing technology and automation will be instrumental in driving lead generation, nurturing prospects, and enhancing customer engagement. Responsibilities: - Campaign and automation execution. Execute marketing automation tactics by building campaign, lists, and form completion actions that support attribution, segmentation, and campaign objectives across the marketing funnel. - Forms development and optimizat...