Director Of Marketing

Job description

Homewatch Caregivers an affiliate of Authority Brands Inc. is seeking a Homewatch CareGivers seeks a Director of Marketing to lead brand strategy, brand awareness, and customer acquisition for one of the largest and most established home care franchise systems in the country. This role is responsible for shaping and stewarding the brand at a national level while also driving data-driven, multi-channel marketing programs that generate qualified leads, improve conversion, and support system-wide revenue growth. As the senior marketing leader for a single, scaled brand, the Director of Marketing will balance long-term brand-building initiatives with short- and mid-term performance goals, ensuring Homewatch CareGivers continues to grow awareness and preference among consumers, referral partners, and franchisees. This person works in partnership with executive leadership, franchise operations, field sales, and agency partners to align marketing strategy with business objectives and franchise needs. Experience in field sales marketing, healthcare services, franchise marketing, or referral-driven local marketing is a plus. Key Responsibilities: Brand Strategy & Stewardship - Own and evolv...