Customer Marketing Senior Manager

Job description

THE POSITION: Our roster has an opening with your name on it FanDuel is looking for a Customer Growth Senior Manager to optimize and grow our customer lifecycles to accelerate lifetime value. You will play a key role on the Customer Growth team, providing operational excellence and strategic input. This role will collaborate with multiple departments within FanDuel including, but not limited to, Operations, Marketing Technology, Customer Service, Brand, and Product. This is an exciting opportunity to help elevate the customer experience while executing revenue generating marketing initiatives at a premier gaming company. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN: Everyone on our team has a part to play - Lead lifecycle marketing strategy to drive engagement, retention, and customer lifetime value - Oversee and optimize retention budget allocation to maximize revenue impact - Own lifecycle strategy end-to-end, from ideation through execution and performance optimization - Serve...