Digital Marketing Specialist

Job description

As a Digital Marketing Specialist your goal is to develop, execute and/or evaluate various digital projects that align with overall business objectives and strategies; these projects will consist of a mix of web/mobile, SEO, email, user experience strategies & tactics (as appropriate based on brand & target audience) as part of comprehensive and cohesive digital programs. You will do this by: Developing creative briefs, project proposals and/or project plans according to requirements established by internal business groups, evaluating requests against sound digital practices and system capabilities. Developing and maintaining overall project timelines and associated budgets based on project requests; ensuring any risks are evaluated, alleviated and communicated promptly. Executing projects timely, meeting business expectations and coordinating with internal or external parties, while also ensuring an optimal user experience. Maintaining knowledge of industry standards and best practices to stay ahead of trends and inform business decisions specific to digital marketing, ensuring the business’ online presences are best-in-class. Consistently monitoring overall performance and user e...