Growth Marketing Manager

Job description

We’re looking for a Growth Marketing Manager (SEM and CRO) to own and scale our performance marketing engine across Google Ads, Microsoft Ads, pay-per-click review platforms (e.g., Capterra, Technology Advice), and high-intent organic search. You’ll be responsible for driving efficient, scalable growth across the full funnel—owning strategy, execution, and optimization for both paid and organic channels, with a strong experimentation mindset focused on improving conversion across key landing pages and the website. This role is ideal for a data-driven marketer who is equally comfortable in keyword strategy, bid management, targeting, on-site conversion rate optimization (CRO), creative testing, and experiment design—and who can translate insights into clear stories and recommendations for marketing, cross-functional partners, and leadership. Key Responsibilities: SEM: - Own SEM and PPC strategy across Google Ads, Microsoft Ads, and review sites with a focus on high-intent B2B demand. - Lead keyword strategy (research, clustering, negatives) across core use cases, industries, and competitor terms. - Manage bids, budgets, and pacing to hit targets for CPL, CVR, CAC, pipeline, and LTV....