Paid Media Specialist

Job description

Overview Reporting to the Director of Digital Marketing for Waters Division, this highly specialized and visible position within Waters Division will be responsible for planning, executing, and optimizing the paid media campaigns across multiple platforms to drive brand awareness, lead generation and revenue growth. The ideal candidate will actively manage campaigns, analyze data, and collaborate with cross functional teams to achieve the business objectives, and leverage expertise to drive audience engagement, expand brand awareness, and maximize digital revenue opportunities. Responsibilities: - Paid media campaign development & management - Monitor and optimize campaigns and creative across all platforms, tracking performance metrics and using data-driven insights to ensure maximum effectiveness and efficiency - Accelerate Consumables digital adoption & revenue growth - Conduct keyword research, audience segmentation, & competitive analysis - Effectively foster cross-functional collaboration to ensure digital extensions are fully integrated into the overall marketing campaigns. - Work closely with demand gen and SMEs to create digital content utilizing best practices - Understan...