Data Analyst - Business
Sunderland AFC · Sunderland, England, GB
About the IT Team: We are a dedicated team of passionate innovators and problem-solvers committed to empowering SAFC through data. Our mission is to deliver...
Job description
About the IT Team: We are a dedicated team of passionate innovators and problem-solvers committed to empowering SAFC through data. Our mission is to deliver actionable insights and strategic support that drive informed decision-making and business growth. We take pride in providing reliable analytics, insights, and support, enabling every team to perform at their highest potential. The Opportunity: This is an exciting opportunity for a Data Analyst to make a significant impact on the club’s business growth through data analytics. In this role, you will develop and maintain dashboards and reporting frameworks that provide clear, real-time insights into performance across commercial partnerships, premium sales, ticketing, and retail. Your analysis will help identify key revenue optimisation opportunities, including upsell potential, price elasticity, and attendance drivers, directly supporting the club’s financial objectives. You will assist in sponsorship valuation and partner reporting by delivering data-driven evidence of audience reach, engagement, and ROI. Additionally, your work will include analysing premium product performance, fan segmentation, and supporter journey data to...