Global Digital & Web AI Strategy Director

Job description

Location: Gaithersburg, MD (3 days per week) As a key member of the Customer Engagement team, the Digital & Web/LLM Strategy Director will lead AstraZeneca’s global strategy for GEO (Generative Engine Optimization) to ensure our authoritative content and signals are discoverable, trusted, and consistently represented across Large Language Models (LLM s ) and the evolving web. We are seeking a strategic operator who can influence LLM ecosystems, not just optimize content—someone who translates strategy into enterprise-wide adoption and measurable customer engagement outcomes. The role focuses on optimizing for customer engagement by defining strategies that compliantly enhance relevance and accessibility for customers searching for products , disease education and medicines, with a specific focus on partnering with US marketing strategy and operations teams on the future of web experiences, and scaling standards and measurement across other markets. Key Responsibilities: Global LLM Strategy Leadership (50%) Sets the commercial LLM visibility strategy (principles, standards, roadmap), with a strong emphasis on driving customer engagement in Generative Engine Optimization Has authorit...