Digital Media Specialist

Job description

The Sofidel Group Sofidel, headquartered in Porcari (Lucca), is a global leader in tissue paper production. With a presence in 12 European countries and 11 U.S. states, we employ over 9,000 people dedicated to innovation, sustainability, and inclusivity. Our products, including toilet paper, paper towels, and napkins, are available in more than 50 countries. We proudly own well-known brands such as Regina, Nicky, Sopalin, Le Trèfle, Hakle, Softis, Nalys, Cosynel, and KittenSoft, while also producing for private-label retailers. With the Papernet brand, we also cater to the "Away-from-Home" sector, ensuring quality solutions for businesses and public spaces. Wherever you are, Sofidel is there, bringing comfort, quality, and sustainability to everyday life! PURPOSE: To implement Group digital paid media strategies through digital publishers and media partners in order to reach digital marketing and communication objectives, promoting Group products and brands online. KEY RESPONSIBILITIES: - Liaises with the digital team in order to develop, implement, improve and measure digital paid media campaigns for all the Group business lines in all countries - Liaises with Line of Business Mar...