Advertising Director

Job description

The performance of the Advertising Director/VP of Sales will be evaluated according to the standards set out below. The target standard defined for each duty is the expected level of performance. Goals and Quotas: Yearly and monthly goals will be set in coordination with the Publisher/Market President. The Advertising Director/VP of Sales should, at a minimum, meet monthly and yearly quotas and should strive to exceed them. Revenue Development: Manage a strategic planning process to achieve revenue budgets by product type and develop new revenue opportunities. Sales Management Process: Execute and enforce the ACBJ minimum activity levels to build a pipeline of business and closed revenue. The following should be performed weekly: 3–5 new business calls, 3–5 proposals, and 3–5 presentations. Ensure each member of the team is meeting those activity levels and manage performance accordingly if they are not. The Advertising Director is expected to participate in customer-facing sales calls on a regular basis. Forecast: Manage the sales pipeline and revenue forecasting process in Salesforce to ensure accurate recording of prospecting activity, conversion success, and active sales opport...