Planned Communications Producer

Job description

Job Description: We’re looking for Planned Communications Producers to join our Global CRM team at H&M and play a key role in bringing our customer communications to life. In this role, you’ll build, configure and deliver planned communications across our owned channels; Email, Push Notifications, SMS and WhatsApp, ensuring every campaign is executed with precision, pace, and visual coherence. You’ll combine strong operational discipline together with a collaborative mindset - working closely with regions and stakeholders to deliver high-quality campaigns. You’ll continuously optimize performance and support a seamless, relevant customer experience across all touchpoints. WHAT YOU’LL DO Planned Communications Production Operational execution and delivery Performance follow-up and iteration - Build, configure and deploy planned communications across owned channels in line with approved briefs, templates and global standards. - Set up campaigns in the marketing automation platform with speed and accuracy, applying predefined segmentation, personalization and sequencing rules to ensure high-quality execution. - Validate the visual experience for each communication to secure optimal cu...