Manager, Marketing Analytics

Job description

8116 - Midtown Office - 2220 W. Broad Street, Richmond, Virginia, 23220 CarMax, the way your career should be! About The Team CarMax invests hundreds of millions of dollars each year to reach customers across paid search, display, programmatic, paid social, video, direct mail, broadcast, and emerging channels. This role puts you at the center of how we measure, optimize , and grow that investment—turning data into strategy and strategy into results at the nation’s largest used car retailer. CarMax’s Marketing Analytics team is a group of 20+ analysts who serve as the measurement and insights engine for the marketing department. We partner directly with the channel marketing managers who own media strategy and execution—providing the analytical frameworks, test designs, and performance insights that optimize return on ad spend (ROAS) across the portfolio. Our team tackles this work while ensuring we are a great representation of CarMax’s 4 core values: Do the Right Thing: We uphold a culture of integrity and promote a respectful, inclusive environment Put People First: We nurture associate development and a healthy work culture while delivering a great customer experience Win Togeth...