New Benefits Development, Vice President (Hybrid)

Job description

The Cardmember Access and Experiences team is responsible for designing and delivering experiences, perks and privileges for Citi cardmembers that differentiate Citi products and drive customer acquisition, engagement, and profitability. The New Benefits Development, Vice President role will support the sourcing, evaluation, and launch of new benefits partnerships and offerings that expand Citi’s Access and Experiences portfolio. This role requires an understanding of customer needs, market trends, and competitive dynamics to drive the strategic expansion of our benefits offerings. The VP will lead the end-to-end process from ideation to business case development, partner exploration, and foundational deal structuring, ensuring new benefits align with overall business objectives and enhance customer loyalty and engagement. Responsibilities: Conduct comprehensive customer and market research to identify unmet needs, emerging trends, and white space opportunities for new benefits development within the US Consumer Cards landscape. Perform in-depth competitive analysis to benchmark Citi's current offerings, identify gaps, and uncover opportunities for differentiated and superior value...