Senior Director, Marketing Effectiveness

Job description

Job Description: The Senior Director of Marketing Effectiveness for Social is an innovative role that combines deep social experience, and analytics rigor. This role will focus on creating best practices for social analytics, setting the agency outlook on social measurement, and honing our approach to connecting paid, organic, creator and ecommerce measurement across all social platforms. Also, partner with internal and external stakeholders to give input on product creation, beta and alpha opportunities and thought leadership. This role will uniquely sit between Marketing Effectiveness and Social, reporting into Marketing Effectiveness leadership with a dotted line into the head of Next Gen Social. ​ Job Responsibilities: Leadership & Measurement Strategy ​ Works closely with Social leadership and Marketing Effectiveness to create a simplified scalable and repeatable measurement approach for all social channels. ​ Consult with client teams on social measurement best practices, test design and partner capabilities. ​ Partner with external social partners to bring alpha and beta opportunities to client teams. ​ Collaborate with capability and partnership leadership to identify and e...