Email Marketing Specialist (Maternity Cover)

Job description

- Exceptional career opportunity with a leading Australian online education provider - 12 Months Fixed Term - Full-Time - Work from anywhere in Australia – Hybrid Why AIB?: AIB is leading the charge in transforming education for professionals, and our team is at the heart of it all. By joining us, you’ll be part of a supportive, innovative culture where your success is celebrated, and your contributions are valued. We’re dedicated to giving you the tools to succeed both professionally and personally About the Role: Reporting to the Senior CRM Manager, you’ll be responsible for building, deploying, and optimising CRM campaigns that connect with prospective and current students at every stage of their journey. Key Responsibilities: - Build, schedule, and deploy email and SMS campaigns in Salesforce Marketing Cloud - Execute both planned and ad hoc CRM communications aligned to the Communications Planner - Manage and optimise automated journeys and campaigns - Conduct A/B testing to improve campaign performance - Support audience segmentation, data extensions, and list management - Monitor campaign performance (open rates, CTR, conversions, unsubscribes) and provide actionable insight...