Specialist, Marketing
Pearson · GB
Job Title – Specialist, Global Marketing (English Language Learning) This role aligns to the following industry titles - Marketing Executive (B2B), Campaign...
Job description
Job Title – Specialist, Global Marketing (English Language Learning) This role aligns to the following industry titles - Marketing Executive (B2B), Campaign Executive, Content Marketing Executive Description – Deliver targeted global B2B marketing campaigns that drive pipeline growth and support account-based strategies across a high-performing global education business. About the role: You will play a key role in shaping and delivering global marketing campaigns for the English Language Learning business unit. Working as part of a high-performing global team, you will create targeted, insight-led campaigns and content that engage priority customer segments and contribute directly to pipeline growth. You will sit within the global marketing function, partnering closely with regional marketing teams, sales, and product stakeholders. The global team is responsible for campaign strategy, messaging, and creative development, which is then activated locally by regional teams. This role offers the opportunity to work across a diverse portfolio including connected solutions and emerging AI-enabled propositions, supporting the business as it evolves from traditional product-based offerings...