Data Analyst – Marketing & Customer data

Job description

Job Description At H&M, we believe great customer experiences start with deep understanding. As a Data Analyst in the Customer & Marketing Insights (CMI) team, you will play a key role in helping us make smarter, more customer-centric decisions by unlocking the potential of our marketing & customer data You will collaborate closely with the BI & Customer Data Lead and cross-functional teams across Media, CRM, Content, and Strategy to turn insights into actions that enhance how we attract, engage, and retain customers globally. What You’ll Do: - Build and maintain dashboards, reports, and analytical models that empower teams to make data-driven decisions. - Partner with marketing and teams to evaluate campaigns, segment customers to improve actions. - Analyze large and complex marketing and customer datasets to uncover trends, patterns, and behaviors that inform marketing and business strategies. - Collaborate with data engineers and analysts to enhance data accessibility and quality within our GCP-based analytics ecosystem. - Translate insights into clear, actionable recommendations that shape customer engagement strategies. - Contribute to the continuous development of our data-dr...