Shopper Insights Manager - Iberia

Job description

Job Description: Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies and recommendations. Also, you will have the responsibility to ensure shopping is integrated into marketing plans and programs as well as supporting the cross-category shopper insights agenda. You will: - Be responsible for developing customer selling stories using the consumer segmentation framework as its data foundation - Provide strong guidance to stakeholders on the principles and uses of consumer segmentation to unearth actionable, growth-oriented insights at a retail level - Curate an advanced level of social intelligence to uncover rich cultural trends, snacking moments, etc. - Identify and leverage growth opportunities in the retail environment - Generate behavior changing insight and identify effective levers of engagement - Continuously optimize business through data, tracking, learning - Drives action oriented insights o...