Senior Traffic Manager - EMEA

Job description

Job Description Core Responsibilities: Developing EMEA regional sales growth plans for digital traffic to LEGO.com, as part of the EMEA Trading Team, which is responsible for the overall LEGO.com eCommerce business. Accountable for the proven growth factors across digital marketing channels which ladder up to the full EMEA region demand plans; uncovering risks and planning mitigations, keeping internal media teams accountable to plans, and representing during cross-department forums and taskforces on behalf of eCommerce business. Supporting the EMEA eCommerce Senior Director across multiple partners to develop clear, concise storylines on targets, plans and required adjustments through each monthly business cycle, and into each weekly commercial planning huddle. Own regional media reporting and insights, turning performance data into clear, actionable strategies. Support projects, focused on dedicating specific resources and amplified media around highly localized market insights to address the specific local needs that help the eCommerce business thrive. 10+ years of digital marketing experience in an eCommerce environment Strong understanding of different digital marketing channe...