Head of Loyalty
Harris Farm Markets · Sydney, New South Wales, AU
Head of Loyalty — Support Office, Sydney Harris Farm already has loyalty. Your job is to make it work harder. We've built something most retailers never achi...
Job description
Head of Loyalty — Support Office, Sydney Harris Farm already has loyalty. Your job is to make it work harder. We've built something most retailers never achieve, a genuine emotional connection with our customers. Now we're relaunching our loyalty program, and we need someone to lead it: sharpen the proposition, lift the customer experience, improve the mechanics, and make sure the program is truly driving the behaviours that matter. Reporting to the Head of Marketing, Ecomm & Logistics, you'll lead a small team and work cross-functionally with Buying, Store Ops, Marketing, Ecomm and Data to take what exists and make it something customers actually talk about. What You'll Do: Relaunch, Execution & Performance: - Own the relaunch of the loyalty program, coordinate go-live activity across stores, marketing and ecomm with clear timelines and accountabilities - Drive operational execution in stores, brief and equip store teams so every Harris Farmer on the floor can confidently talk about and sell the program - Develop and own the KPI framework, bring the expertise to direct the business on the right metrics, not just report against ones handed down - Lead the development of customer se...