Senior CRM & Loyalty Manager

Job description

Lovisa Life: Lovisa was established in Australia in 2010 and has grown to become one of the world’s leading fast-fashion jewellery retailers. With over 1,000 stores across more than 50 markets globally, we are a brand built on speed, style, customer experience and growth. We are now looking for a Senior CRM & Loyalty Manager to join our Digital team and lead the next stage of our owned customer channel strategy across our global business. The Opportunity: This is a senior, commercially accountable role where you will own Lovisa’s CRM and loyalty strategy end to end. You will be responsible for driving retention, repeat purchase, customer lifetime value and owned channel revenue across key global markets. This role is both strategic and hands-on. You will lead the roadmap, build the customer journey, manage the commercial performance of email, SMS, push and loyalty, and still be comfortable jumping into Klaviyo to build flows, segments and campaigns when needed. What You Will Be Doing: As our Senior CRM & Loyalty Manager, you will: Own and evolve the global CRM and loyalty strategy across Lovisa’s key markets Drive owned channel revenue across email, SMS, push and loyalty Build and...