Asia Marketing & PR Manager

Job description

ALOHAS is more than a fashion brand : it’s a responsible shopping experience and an opportunity to take part in the fight against overproduction in the fashion industry.: Working at ALOHAS means being part of the innovation and growth of a Spanish start-up with a young, creative, and proactive team, where communication flows and energy levels are high. It’s a demanding environment, but extremely rewarding, and we take pride in learning from one another and strive to make sustainability a way of life beyond the workplace. We’re passionate about what we do, and that passion shines through in our work. THE ROLE: As our Asia Marketing & PR Manager , you will be the architect of ALOHAS’ expansion into China and South Korea. Reporting to the Chief of Staff — Marketing & Sales , you will transform organic social media buzz into a structured growth engine. This is a foundational hire; you won't just follow a playbook, you will write it from our Barcelona HQ. Your mission is to bridge our Mediterranean essence with the vibrant digital ecosystems of East Asia. YOUR CHALLENGE: - Platform Ownership: Lead and manage our official presence on Xiaohongshu (Red Note), Douyin, WeChat, Weibo, and Kor...