Creative Strategist

Job description

At MANUAL, we’re looking for a talented Creative Strategist to lead the direction of our content strategy and elevate our creative output for social advertising. This role sits at the intersection of brand storytelling and growth marketing, playing a crucial part in driving brand awareness and customer engagement. As Creative Strategist, you’ll partner with our production team and performance marketing lead to design and refine ad campaigns that embody MANUAL’s brand voice and deliver impactful, measurable results. You should bring a deep understanding of digital marketing, social platforms, and a knack for crafting narratives that captivate and motivate audiences, contributing directly to the growth of MANUAL and its sister brands. RESPONSIBILITIES: Campaign Strategy Development: Collaborate with performance and production teams to develop and execute strategic content plans for social ads, focused on engaging target demographics and achieving conversion goals. Audience Insight and Research: Leverage data-driven insights to understand audience preferences, needs, and behaviours on social platforms, shaping campaign direction accordingly. Content Creation: Working closely with our...