Site Merchandising Coordinator

Job description

About the Role As the Site Merchandising Coordinator, you’ll help bring Athleta’s brand and product storytelling to life across our digital channels. You’ll partner closely with Digital Merchandising, Website Production, and Marketing teams to execute category updates, optimize site navigation, and create a seamless, inspiring customer experience that supports commercial goals. What You'll Do: - Drive site execution and act as the liaison between Digital Merchandising, Production, and Marketing to deliver an exceptional online shopping experience that meets or exceeds financial goals. - Manage the product launch process, maintaining accurate records of all cc’s, imagery, copy, and approvals - Optimize the website daily, updating sorting and pinning, manage category setup, monitor site for product gaps, and optimize product order based on business priorities and performance data. - Support QA across site, email, and product to ensure optimized customer journeys and intended site experiences - Support category storytelling by helping to plan and execute the seasonal vision for navigation, product placement, and on-site presentation. - Monitor competitive activity and customer trends...