Organic Social Media Manager

Job description

OVERVIEW: The Organic Social Media Manager increases brand awareness, drives traffic to websites, and generates leads through the use of social media outlets with organic posting and monitoring. This position will be responsible for planning, implementing, and monitoring our organic social media strategy across multiple channels and profiles for MarineMax and our other business units. This role will ensure a premium MarineMax experience is showcased on our social channels while helping produce, design and implement social media content and strategies that align with the business goals. KEY RESPONSIBILITIES: - Develop, coordinate, implement and evaluate social media calendar for each profile and channel we oversee. - Generate, edit, publish and share engaging content daily. - Closely monitor social media engagement and respond promptly in a professional manner that represents the brand. - Continually analyze social media strategies and plans for improvement and utilize KPIs and A/B testing to drive improved results. - Research social media trends and make recommendations for changes relevant to marketing activities. - Define key KPIs for tracking social media performance and provide...