Senior Manager, Influencer Marketing

Job description

Job Description: Senior Manager, Influencer Marketing This role is critical to the success of the influencer team, serving as a client lead with ownership of strategy and confident execution. You will oversee influencer campaigns end‑to‑end with limited oversight, lead creative brainstorms, and guide strategic direction to meet client goals. You’ll also manage and develop junior team members in a collaborative, people‑first environment with strong growth opportunities. Key Accountabilities: Serve as the primary day‑to‑day client contact for influencer marketing initiatives Develop, present, and optimize influencer strategies across clients and categories Forecast campaign impact and KPIs, tying performance to business outcomes Review and guide creative concepts, messaging, and ongoing optimization Manage and mentor junior team members, supporting development and growth planning Support influencer negotiations, contracting, and legal coordination Oversee budgets, invoicing, quality control, and compliance (including FTC guidelines) Analyze performance data and report on progress against client revenue goals Identify process improvements and organic growth opportunities Collaborate c...