Product Marketing Manager - BitLife Franchise

Job description

As the Product Marketing Manager for BitLife, you are the bridge between our developers and millions of 'Bitizens' worldwide. You are the visionary storyteller who transforms a Black Market Expansion or a Cult Leader Pack into a viral cultural moment. Owning the entire player journey, you’ll navigate the lifecycle from the first ad impression to the 50th digital generation. You will execute and optimize the full-funnel strategies that keep BitLife at the top of the charts while aggressively expanding the franchise into new territories. YOUR MISSION: Finding the "Perfect Life" (Product Market Fit) The Census Taker: Define our target audiences using data analytics, user research and community feedback, figure out why 40% of our players are obsessed with becoming professional exorcists. User-Centric Architect: Implement strategies that put the player first, whether they’re trying to live to 120 or trying to get mauled by a hippo. The Spy: Conduct deep-cover market research and competitive analysis to identify growth opportunities before the "other guys" even wake up. The Storyteller: Develop product positioning and brand narratives that turn a simple text update into a "must-play" dig...