Acquisition Strategy Senior Manager

Job description

THE POSITION: Our roster has an opening with your name on it We’re looking for a Senior Manager of Acquisition Strategy to own and lead our offer Sportsbook strategy and execution, using data-driven decision making and commercial judgement to maximize new customer activation and value. This is a high-impact role with end-to-end ownership of one of our most critical growth levers, with the opportunity to materially influence business outcomes for FanDuel Group. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN: Everyone on our team has a part to play - Own the end-to-end acquisition offer strategy, defining how offers drive customer acquisition, conversion, and value across key moments and segments - Own offer investment and commercial outcomes, setting targets for value in, CPA, payback, and ROI, and actively managing spend and trade-offs to deliver against those targets - Own the execution of all acquisition offers, ensuring they are delivered accurately, on time, and consistently ac...