Associate Director Consumer Campaign Development Lead (CDL) Oncology Lung

Job description

Job Description This individual will lead the development and delivery of integrated marketing communications plans and multi-channel programs, supporting the strategic imperatives for the Oncology Franchise. The Associate Director, Consumer Campaign Development Lead (CDL) will partner with the marketing strategy team to lead patient experience and engagement activities for our Oncology Lung product. The role focuses on designing, executing, and optimizing patient‑centric campaign tactics and digital media to support the brand launch and DTC activities. The CDL will work cross‑functionally with brand and commercial leads, Medical, Legal/Regulatory, Analytics, Agencies, and Operations to develop compliant, measurable tactics that support patient acquisition, access, education, and overall experience. Key Responsibilities: Act as the primary patient marketing liaison embedded with the Lung marketing strategy team; translate strategic priorities into actionable patient engagement tactics. Lead development and activation of integrated patient campaigns (DTC, point‑of‑care, web, and digital media) across channels. Partner with the consumer analytics lead to define campaign objectives, t...