Aftermarket Digital Content Specialist

Job description

POSITION SUMMARY: An Aftermarket Digital Content Specialist is responsible for maintaining the accuracy, structure, and usability of parts catalog information, including product attributes, fitment data, supersessions, and cross-references. This role works cross-functionally to ensure parts can be easily identified, searched, and supported across internal systems, dealer platforms, and customer-facing channels. This position serves as a critical bridge between Product Management, Marketing, Engineering, Operations, and eCommerce to ensure accurate product data, fitment integrity, and best-in-class digital content across all channels. EXPERIENCE/QUALIFICATIONS: - Maintains and improves the accuracy, structure, usability, and discoverability of the online eParts catalog, including product attributes, fitment data, supersessions, and cross-references. - Owns the collection, organization, maintenance, and governance of digital product assets, including images, videos, documents, installation guides, and compliance materials. - Ensures parts have complete, accurate, and optimized digital content across internal systems and external platforms, maintaining standards for asset naming, meta...