Digital Marketing Manager

Job description

Digital Marketing Manager | Crown Currency Exchange Melbourne | $100k incl. super | Reports to the CMO Help us take a trusted Australian brand somewhere new. Crown Currency Exchange has spent 20 years turning foreign currency into unforgettable travel moments - 195 countries, 65 stores, zero commission, Australia's largest range always on hand. Now we're doing something bigger: a digital transformation that rethinks our brand, our tech stack, and how we market. New positioning. HubSpot. AI-powered workflows. A leaner, sharper in-house team. You'll be at the heart of it. The Role: This is the operational engine of our digital marketing function during a pivotal moment for the business. Reporting directly to the CMO, you'll execute across organic social, email, paid media, website, video and internal comms — with AI baked into how you work, not bolted on after the fact. A typical week might include: - Building and scheduling Meta content - Deploying a HubSpot campaign and a few automation flows - Briefing our paid media agency on the next campaign drop - Rolling out a CRO test with our dev partner - Resizing hero assets for in-store screens and email - Cutting a reel from existing fo...