Senior Product Marketing Manager, Platform

Job description

About the team the Ads Interface and Platform-Product Solutions and Operations team plays a pivotal role in driving product insights, testing, and activation to TikTok Ads Manager solutions. By crafting compelling messaging, positioning, and collateral, you'll help transform features and functionality into valuable solutions for our users and clients. Your customer insights and leadership will be instrumental in shaping successful outcomes for both our company and our customers. Responsibilities: 1. Go-To-Market: Define the value proposition, positioning, and messaging targeted at our audience, and shape go-to-market strategies for ad products. 2. Goal Setting and Collaboration: Establish clear goals and success metrics in collaboration with key stakeholders. Drive product adoption and growth globally through various tactics such as sales enablement, automated notifications, content production, webinars, and client workshops. 3. Market Strategy Expertise: Act as a market strategy expert, working closely with the sales team to deeply understand target markets. Identify opportunities for vertical-based recommendations and help scale these insights across the sales team. 4. Innovation...