Customer Value and Growth Marketing Lead

Job description

Lead insight‑driven marketing across key industry and partnership verticals Flexible location with hybrid working – salary from $110-120k + superannuation + salary packaging - Shape customer value propositions that help grow Australia's donor community Discover life-giving possibilities: We’re seeking a strategic marketer who enjoys turning complexity into clarity and insight into action. You’ll be responsible for shaping and activating customer value propositions (CVPs) and vertical marketing strategies that resonate with employers and organisations, and motivate them to mobilise their employees and members to make life-changing donations. With a strong focus on partner‑led growth, you’ll help our Partnerships teams clearly understand who to focus on building relationships with, why Lifeblood is relevant to them, and how to drive engagement through compelling narratives, messaging frameworks and demand playbooks. Key responsibilities: Design and implement insightled CVPs aligned to SME and Enterprise Workplaces and Organisations Translate customer, partner and market insights into clear targeting, positioning and segmentation frameworks Develop narratives, proof points and messag...