Sr. Analyst, Advanced Analytics

Job description

About the Role Conducts in-depth analysis of large-scale marketing datasets to generate data-driven recommendations that enhance media investment efficiency and campaign performance. Supports strategic decision-making by applying advanced analytical, statistical and database skills to develop, automate, and maintain analytic solutions across diverse data sources, including internal data warehouses, marketing mix models, web analytics platforms, external marketing tools, and digital measurement systems. Partners closely with Reporting and Engineering teams, as well as external vendors, to design and implement scalable frameworks and visualizations tailored to evolving business needs. Involved in cross-functional collaboration to build requirements, standardize processes, document methodologies, and refine measurement strategies for key marketing performance indicators. Proactively delivers insights across the full marketing funnel—from awareness to conversion—by interpreting complex customer journey data and identifying optimization opportunities. Drive adoption of best practices and contribute to enterprise-wide analytics initiatives through engagement with Marketing Shared Service...